Tuesday, June 5, 2012

Online Shopping Trends in Ireland

In Ireland it is mainly younger shoppers - primarily in their early 20s - buying clothing, sports gear and software
downloads that drive much of the online economy .
The second group of big online shoppers is women in their late thirties and early 40s, spending mainly on financial products and in online department stores.

According to the CSO  Dublin is the top place in Ireland for online shopping -  with 50% of adults buying online, followed by the west (Galway, Mayo and Roscommon) at 48%.

More Central Statistics Office (CSO) data shows that in 2011, 43% of Irish adults had shopped online within the previous 12 months.
That represents a sizeable increase from previous years – the comparative figure was  36% in 2010. The jump to 43% meant that Ireland was now on a par with the EU27 average in 2011 but some way behind the UK, where 71% of adults had bought online within the previous 12 months.

The rural nature of much of Ireland has limited the availability of online food shopping because of the delivery distances involved . Tesco is the main online grocery supplier in Ireland - they say they cover 85% of the population . Tesco online grocery shopping continued to grow rapidly in 2011 , with sales up 21pc to €57.1m.
Superquinn and Supervalu also offer online grocery shopping - but only in certain areas of the country .

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